FREE WORKBOOK
Creating Your Marketing Plan of Action
A workbook for marketers and business owners who want to reach their goals.
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Do you feel as if you're missing critical opportunities to engage with your audience?
If the answer is yes, you may need to spend more time and effort aimed toward goal planning. Often, marketers and organizations that need to create, revise, or revisit their marketing plan of action may be dealing with one or more issues such as:
A lack of direction that causes marketing efforts to seem unfocused
The inability to measure success, justify investment decisions and understand ROI
Unable to identify and capitalize on valuable market trends and engagement opportunities
Low morale and productivity due to misalignment within your team
Decisions are made arbitrarily, and without strategy or research
The solution to these issues? An action plan tied to clearly defined goals.
Why are goals important?
Quite simply, goals set the direction for what needs to happen to reach your desired results.
Goals prompt action, they turn our largest objectives into manageable steps. Goals ensure consistency and serve as a reference point for tracking progress.
Antoine de Saint-Exupéry said it best, "a goal without a plan is just a wish."
The Marketing Plan of Action Workbook will provide:
Guidance on evaluating past marketing efforts and outcomes
Techniques for setting actionable, realistic goals
Strategies for planning and prioritizing marketing initiatives
Advice on tracking progress and adjusting strategies as needed
Insights into leveraging learnings for future planning
You may be thinking—all this sounds great, but how do I create an action plan if I don't know what my goals should be?
Good news!
Our Marketing Plan of Action workbook walks you through a retrospective, provides prompts and worksheets for goal planning, and some helpful examples to get your creative fire going.
Want help creating your marketing plan? Let's talk!
Schedule a free discovery call with our team or reach out to us directly.
Brilliant Marketing, 2024